![\"T\u00ecm](\"https:\/\/media.vneconomy.vn\/w800\/images\/upload\/2021\/09\/07\/mua-hang-thiet-yeu-online.jpg\")
<\/p>\nIn the context of social distancing due to the Covid-19 epidemic, people’s search demand for supermarkets and grocery stores on the online environment exploded. Users are more interested in fresh food, meat and fish, drinks, packaged foods and vegetables…<\/p>\n
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Searching for essential items on online grocery dramatically increased<\/p>\n
According to the e-commerce report for the second quarter of 2021, which has just been released by iPrice Group (the leading online shopping companion in Southeast Asia), online grocery is the only category that maintains a steady and consistent growth. since the beginning of the pandemic Users’ demand for online stores to sell essential products has increased sharply during the months of social distancing.<\/p>\n
EXPLOSING DEMAND FOR SEARCHING ONLINE ESSENTIAL STORE<\/strong><\/p>\n According to statistics, the number of Google searches related to the keyword online grocery increased by 223% in the second quarter of 2021. The number of searches increased 11 times in July compared to May and 3.6 times in June compared to May when the social distancing order under Directive 16 was implemented in some provinces and cities.<\/p>\n The results show that people pay more attention to fresh food, meat and fish, drinks of all kinds, packaged foods and vegetables when the growth rates are 99%, 51%, 30% and 11% \u00a0respectively compared to the first quarter of 2021.<\/p>\n Previously, in the first quarter of 2021, it was also recorded that only online grocery was the only category that continued to have a positive growth momentum with 13%. Thus, it can be seen that the Covid-19 epidemic is a powerful catalyst that contributes to promoting the demand for shopping for essential and necessary products to serve the daily needs of consumers on the online channel. Social distancing is one of the push to explode the demand for online department stores and online supermarkets. Facing this demand, experts predict that the online movement of essential retailers will be more urgent.<\/p>\n Online supermarket searches and regional store price comparisons<\/p>\n The iPrice report also shows that the prices of groceries in Vietnam are among the cheapest in the ASEAN region after comparing the prices of popular offline grocery items in Southeast Asian countries from Numbeo, one of the world’s largest user-contributed databases.<\/p>\n Specifically, Singapore leads the ranking with the highest cost of shopping for common departmental products at 2.5 million VND, followed by Thailand, Indonesia, Malaysia, Vietnam and the Philippines. Items divided by category and weight such as Starchy Foods (bread, rice); eggs, milk, cheese; Meat (chicken, beef); Fruits and vegetables; Water; Wine, beer and tobacco.<\/p>\n Vietnam is the second cheapest country to buy grocery items in Southeast Asia. According to Numbeo, the cost of purchasing these items in Vietnam is only about 1.2 million VND. The above cost is lower than Singapore (106%), Thailand (27%), Indonesia (18%), Malaysia (13%), and only higher than the Philippines (9%).<\/p>\n Excluding alcohol, beer and tobacco products, the estimated cost is only about 942 thousand VND (41 USD). This shows that during the Covid-19 period, buying products to serve basic daily living needs in Vietnam is still “easier” than in other countries in the region, the report emphasized.<\/p>\n![\"L\u01b0\u1ee3t](\"https:\/\/media.vneconomy.vn\/w900\/images\/upload\/2021\/09\/07\/hang-thiet-yeu-quy-21.png\")
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